Branding Proposal Free Essays

Done is a small, personally owned public relations agency that specializes in event activations. C-Ad’s strong suits are in image creation, coordinating, promoting and managing public events. The activities that are provided, ensures the client’s target customers to understand and remember their brand without having a second to think. We will write a custom essay sample on Branding Proposal or any similar topic only for you Order Now Our target customers are start-up business, rising small businesses and expanding businesses. These clients are in need of outsourced public relations in order to gain more information of what the external dimension of their company is in need of. By magnifying our trained, experienced and valued employees, Commanded will definitely earn its spot in the public relations map in advance than planned. Furthermore, by the owner having good relationships in the fashion and entertainment business this will be a competitive advantage on getting the appropriate press for the event activations. Commanded will use the traditional 3 ways of promotion, which are; 1 . Offline marketing Print ads (magazine, newspaper, flyers, posters) Television/ radio commercials Coordinate events for the opening events and get involved with charity work to get some reputation and a name in the industry because normally, charity events involves a lot of pres and celebrities, furthermore, by building a good relationship with the charity companies and celebrities, it will automatically attract the public eye. 2. Online marketing 2. 1 . 2. 2. 2. 3. Twitter, Faceable and Mainstream Pop-up ads E-mail blasts (different from spam) 3. Word of mouth 3. 1 . Relying on the relationship that has been made from events, Commanded are hoping and sure that all of our future customers will be satisfied and will recommend our services to family and friends. Our agency’s target audiences are; I Start-up business, New businesses that still do not have any recognition from the community and most importantly from their target customers. Ii Rising small businesses and Small business whom are known in the coal surroundings market but wants to expand into the bigger community. Ii Expanding businesses Business whom are already known but still wants to branch out, and host opening parties which will involve press and possibly spokes person. How to cite Branding Proposal, Papers

Houdini free essay sample

MusicThe Melvins Houdini If any of you have ever heard of the Melvins, it is probably because they grew up alongside the fellows who would eventually become Nirvana in Aberdeen, Washington. It is indeed unfortunate that most people wouldnt bother giving this band a moments notice if it werent for their geographic location (they have since relocated to San Francisco) because they have created one of the best albums to come out of any corner of the nation this year. But anyone who is looking for more of what we have come to know as the infamous grunge sound had better look elsewhere. If the sound of a snail wallowing through a swamp of maple syrup were cranked through a stack of Marshall amps, the result would not be terribly different from that of the Melvins. Slower, heavier, much more bass and tons LOUDER than any band out of Seattle, one gets the impression that they would have been more comfortable pounding out this offering in a garage (or maybe a dungeon) than an actual recording studio. We will write a custom essay sample on Houdini or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As far as variety goes, this album doesnt score very well, but each song is brilliant and the Melvins manage to steer clear of the repetitious clichs that make so much of todays heavier music so unlistenable. While I definitely would not recommend this album to someone who prefers shiny, happy MTV anthems, I strongly urge those of you who gravitate toward the louder-is-better music to check out this band. Just keep a healthy supply of aspirin handy. . Review by R. L., Fitchburg, MA

The Poem Stopping By Woods On A Snowy Evening Essays - Rhyme

The Poem Stopping By Woods On A Snowy Evening The Poem Stopping By Woods On A Snowy Evening This poem is layered with different meanings and it requires the reader to contemplate Frosts emotions behind the words. Like most of Frost's poems, Stopping By Woods On A Snowy Evening can be read on several level yet you can ignore them all and still enjoy the surface meaning. On the surface of this poem, its talking about a man traveling through the woods with his horse and they stop near someones house. The horse wants the man to continue but he wants to stay. Being in the woods causes the man to reflect on the larger tensions between duty; his promises to keep(13) and the desire to do what he wants. However, in order to fully understand the emotions and the deeper meanings within this poem, well analyze these three aspects of the poem: images, rhythms and meanings. This entire poem uses words that paint very vivid images of gorgeous winter, lovely dark woods and peacefulness, which inside causes a certain friction or tension. Also there is a sense of darkness in the poem, such as in the darkest evening of the year(8) and The woods are lovely, dark and deep(16). And the fact that the poem takes place in the isolated woods, there is a certain quality of peacefulness and stillness being portrayed as in the frozen lake(12) and The only other sounds the sweep/Of easy wind and downy flake(11-12). Between the woods and frozen lake(7). This notion of being in between those two things is a significant tension in the poem. Therefore without these exact words, this poem could lack several layers of meaning and emotion. Just below the surface there is the sleep/death metaphor, and the undercurrent of gentle longing for death tinges the surface with a melancholy that reinforces and plays off the night and winter images. But the imagery of the poem quoted ab ove creates in the reader the actual feelings of peace, beauty and tension; these actual feelings make up a range of experience entirely different from the experience of the rational thought that sums up the poem. All stanzas have a regular rhyme scheme of the last word of the first, second and fourth lines in each stanza (AABA, BBCB, etc.) except for the last stanza, which is all in the same rhyme (DDDD). Besides that, the last word from the third line rhymes with the following stanzas lines one, two and four. These perfect rhymes and rhythms lend itself to the light restful feel of the poem. Frosts choice of written words are much like spoken English which lends itself to the conversational feel that his poems have. Form wise, note the predominance of soft, sibilant sounds, evoking the sweep of easy wind and downy flake(11-12). Also the sounds associated with nature in the poem all sound soothing, such as sweep(11) and deep(13) which suggests further that the woods is a place of refuge for the man. The change in rhyme in the final stanza gives us a clue about the shift in the content, too. The shift comes at a point in the poem when we might expect an insight or answer to the question the po em poses, but the same rhyme throughout this final stanza suggests instead that the man is still thinking or still asking the questions. In addition, the final two lines repeat one another, which also suggests that a problem or tension still exists, that the poem doesnt completely provide resolution. Every word has a key role in the deeper meaning of the poem. Normally poems are shorter than other works. This makes each word of a poem extremely significant. Frosts major meaning seemed to be that one should take time to stop and notice the beauty around us but not to dawdle and dwell too long, as there is much to do in a lifetime. In the first stanza, To watch his woods fill up with snow(4), we see a man stopping in the forest to watch it fill up with snow. Here, the woods in the poem symbolize death. The woods and death are both looked at as very cold

In the World of My Own Editing the Snatches of Peoples Lives

In the World of My Own Editing the Snatches of Peoples Lives The place where life is brighter than anywhere else, cinema proves that sometimes life without drama becomes incomplete. Like no other art, it can convey the most important ideas in the most unobtrusive way, helping the screenwriter to communicate the most essential ideas in a two-hour movie.Advertising We will write a custom assessment sample on In the World of My Own: Editing the Snatches of People’s Lives specifically for you for only $16.05 $11/page Learn More Rain Man by Barry Levinson is one of such pictures. Despite the difficulties concerning the fusion of a complicated plot with no less complicated process of shooting the film, the crew managed to create a film that incorporates the intriguing plot and the impeccable editing. Taking a closer look at the picture, one can see clearly that the movie creates a continuity that is interrupted only at specific moments to make the scene ever more intense and gripping. Split in several parts, the movi e still represents a whole that cannot be broken. Another aspect to consider is the rythmics of the movie. A long shot, then a shorter one, to be interrupted by a continuous episode through which the narrator conveys the peculiarities of each character. If considering each piece a cadence of sounds, the entire movie could be compared to a musical piece by Teleman or Vivaldi. Surprisingly, the film does not offer a variety of transitional effects. The one that the editors resorted most often to is the jump cut. However, such maneuver does not seem a drawback of the movie – on the contrary, it adds a certain tint of incompleteness and abruptness of the film. As a life switches its tunes from mellow ones into harsher and rougher melodies, the movie marks the end of each phase of the characters’ growth with these abrupt endings. Moreover, these transitions seem completely unnoticeable despite their sharpness. Perhaps, the flow of the plot does remind of the way life goes, which helps the spectator get ready for another turn of the plot. With help of these tiny transitions, each spectator can feel the enchanting rhythm of the movie – the rhythm of Rain Man. There is one more thing that deserves being discussed here. Considering the masterful match cuts in Rain Man, one can realize that without this trick, the movie would have lost half of its charm. Although there are only a few that create the specific atmosphere in the movie and switch the spectator’s attention to the necessary details, these several cuts produce intense effect.Advertising Looking for assessment on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of these is the episode when Raymond watches the matches falling on the floor. Since he is autistic, his eyes are rarely fixed on certain object, and this specific eye-line match cut emphasizes the importance of the moment, showing separately Raymond casting his sight right on the floor, and then the floor with the matches scattered on it. Filled with intense strain, this episode reveals certain peculiarities of Rain Man’s character. Another piece of the movie in which match cuts play the crucial part is the episode when Ray copies the pattern on the floor into a sheet of paper. Revealing the incredible abilities of Rain Man, the editor utilizes the method of graphic match cut. At the very beginning of the scene, the spectator can see Ray scribbling something on a snatch of paper. In several seconds, the paper fallen on the floor is the size of a painting, with the precise copy of the carpet pattern. The last, but not the least comes the match-on-action cut that also conveys peculiar ideas concerning the movie characters and their adventures. The shot in which Ray and his brother walk down the hall is interchanged with the picture of a highway, cars moving up and down it. This is one of those subtle hints on what a life actually is – a journey to the future, where the driver and the passenger hardly know each other. With help of each of these amazing shots, the editor provided spectators with a spectrum of unforgettable feelings. Watching the movie, one can notice that the laws of editing – at least, the Hollywood variant of this art – are somehow violated. Since it only adds the specific fleur of authenticity and genuineness to the film, there is no doubt that these rules have been neglected on purpose to create even greater impression. One of such is the scene of Charlie Babbit and his girlfriend, Susanna, quarreling. Although logically, the entire scene was supposed to be a master shot, it was often split, the camera swaying from one person to another, often capturing certain objects and leaving the characters out of its focus. Unlike the rest of the shots, this one does not create the impression of the movie integrity, which is extremely important. With help of this approach, the e ditor has managed to depict the scene when the worlds of the lead characters collapse – Susanne loses her faith in Charlie, whereas Charlie realizes that he is losing the last person he can rely on. Without this support, he will feel deprived of his own self, which is evident from the scene. With help of the numerous editing tricks and approaches, the creators of the movie managed to convey the very essence of the picture without exposing it to the whole wide world. Only watching the movie from the very beginning to the very end, one can feel the specific air of loneliness that the film is shot through.Advertising We will write a custom assessment sample on In the World of My Own: Editing the Snatches of People’s Lives specifically for you for only $16.05 $11/page Learn More There is no doubt that without these elements, the key issue of the film would have remained a mystery to the public. The sparkle of understanding and even sadness in Rain Man’s eyes is the perfect touch to a perfectly touching story of friendship and devotion.

Ethics and Values in Social Work Essay Sample

Ethics and Values in Social Work Essay Sample Social Work Values and Ethics Essay Ethics and values often go hand in hand. There is always some form of correlation between one’s actions and a doer of actions. It is a combination of the two that can play a crucial role in the determination of one’s values, standards, and subsequently, morality. Social work, to a great extent, entails the interaction between individuals. In social work as a field, the code of ethics always plays an important role. It forms the basis of everything that the field is all about. A value carries various meanings and definitions but generally, entail the combination of reasons and drive that are behind every action that an individual does, be it right or wrong. Values in social work can be exemplified by respect to everyone, as well as the aspect of self-determinism. Since social work traces much of its existence in the various interactions between people, it also recognizes the complex nature of such interactions, especially when it comes to doing with human beings and the surrounding. It has taken a great deal of its knowledge body from such complexities, in order to influence individual change in one way or another. Subsequently, such values play a key role in helping the social worker to be able to make wise decisions when it comes to sociocultural challenges and injustices. Social work professionals aim at empowering members in the society who are vulnerable, oppressed or impoverished. Ethics and values in social work outline that social work entails various core values for instance dignity, social justice, integrity, valuing human interrelationships and competence. The core of the social work profession is the social work code of ethics and values which helps the workers make sound judgments while handing clients if caring ethnicity, race or religion. Value and actions link directly, and thus we are judged according to the values we express through an action once we perform it. Ethics and values in social work dictate how we can interpret and resolve dilemmas between different values in a professional manner. The article grants guidelines on some ethical practices and their roles in the determination of actions basing on the social work significance. Ethics and values in social work illustrates how we can access the ethics concept and show how it is employed to examine daily operations in the social work practices. These two aspects of social work also allows us to analyze the major role of governance among the representative bodies within the social work activities. Ethics and value in social work describe values as set guidelines and rules in the wrong or right decisions individuals make. It’s evident that values facilitate the recognition of the actions as valuable or worthy and thus we can evaluate what is vital and what is less important in case a conflict of values erupts. Ethics and values in social work explain that the core values within a social work practice inform our understanding of diversity. The values and ethics in social work are not just part of the whole field, they actually constitute the entire field. They literally dictate how social workers interact with real life problems or challenges, by providing them with the set platform through which they can use to do it. From a sociocultural point of view, this helps in understanding the complexities of human interactions, while helping to make sense out of it.

Honey & Honey Products Research Paper Example | Topics and Well Written Essays - 1500 words

Honey & Honey Products - Research Paper Example The popularly used model is AIDA model, which includes four stages, namely awareness, interest, desire and action. These four stages occur when a consumer is confronted with some form of advertisement. Honey and Honey Products are basically in their introduction phase. This provides a good opportunity for the honey company to make a long-term impression on their consumer’s mind through positive brand building activities. Advertising and media relations will focus on building awareness and long-term relationship with consumers, while sales promotions and direct marketing activities will help in generating sales and revenues. Advertisement will consist of print, television and outdoor advertisements. Print advertisement will be included in popular cooking and home magazines, targeting women. Television advertisement will include a 30 second ad, which will be featured during prime time on popular local channels. The ad will be a combination of testimonies as well as information, where features and USP of the products and brand will be discussed. Outdoor advertisement includes billboards and flyers of Honey and Honey Products at different strategic places, such as, malls, shopping centres, food market as well as health and fitness gyms. According to the diagram above, it is evident that advertisement plays a significant role during initial stages of consumer decision making, i.e. awareness and interest. Also, good and effective advertisement will help in establishing positive brand equity and brand recognition. Public relation tools will be used for the publicity of new products. It will help in placing products among target consumers through press and media, thereby increasing consumer awareness and knowledge about Honey and Honey Products. Another strategy adopted by the company is customer satisfaction through 24x7 phone lines. This will not only solve

Factors that Triggered the Collapse of Communism in Poland in 1989 Essay

Factors that Triggered the Collapse of Communism in Poland in 1989 - Essay Example The economy, politics, cultural and social lives were controlled by the state, which did not allow the establishment of free enterprise. Agriculture was conducted collectively. The system was fully totalitarian with the state controlling all aspects of life. The regime used propaganda to pressurize the people to accepting the policies concerning social issues such as marriage and child bearing. Under communism, it was not easy to divorce, and abortion was illegal. This was not welcome for to the people since they were denied a chance to make their own choice concerning private life. Social education in schools was controlled by the regime in order to ensure that the information that was offered in schools was in line with the communist policies regarding social life. Fees in the upper classes had been designed to reduce the number of children who could go for higher education since only some parents could afford it. The government ensured that important information about it was kept away from the public (Ka-Loc Chan K pp. 66-71). One of the major factors that led to the collapse of communism in Poland was the method which the regime used to govern. Intimidation and force were the common ways that were used on the people, and therefore communism could never get support from the majority. This was a political failure that caused the decline. This is because generally, a political party that lacks public support is politically weak. The failure was amplified by the fact that communism adopted an undemocratic ways of acquiring power and continued using them to enhance its stay in power. The labor strike of 1980 formed the beginning of anti-communism in Poland. This was facilitated by the formation of the trade union whose members were drawn the anti-communist leftists and from the Roman Catholic Church, as some of the members of the Solidarity (The Daily News - September 1981). The union became strong due to the support by rebellious